Industry Analysis
Google Is Feeding Your Rank Tracker Fake Results. Here Is The Data
Since 20 September, 8% of results pages served to rank trackers came back with the results swapped out. The spam update hid it completely.
Latest Posts
Algorithm Updates
Google Just Defined “Effort”. Read The Clause About Your Systems
Google changed its guidance on scaled content three times in a week. One clause credits the systems behind a page, and most coverage skipped it.
Algorithm Updates
Google’s September Spam Update Is Still Running. Here’s Why That Matters
Google’s three previous spam updates finished in under three days. This one has a two-week window and is still open. What that means if you publish at scale.
Technical SEO
Cloudflare Just Un-Blocked Googlebot: What Changed on 15 September
A Training block was set to take Googlebot with it, then Cloudflare shipped Disallow AI Training the same day. What applies to your sites, and the audit to run.
AI Search
Google Search Console's AI Reports Went Global: What the Data Really Shows
Google's Generative AI performance report and AI opt-out toggle are now live worldwide. What the impressions data supports, the three gaps, and the mid-August logging bug.
AI Search / GEO
OpenAI Quietly Rewrote How ChatGPT Searches the Web — Here's What Changed for GEO
Between August 16 and 20, 2026, OpenAI replaced ChatGPT's JSON search format with a compact query language that exposes freshness windows, domain targeting, and separate lookup systems for products, places, and widgets. Here's what agencies running AI-driven SEO need to change.
SEO Strategy
Zero-Click Search: How to Measure and Respond When Nobody Clicks
Zero-click search has become a significant concern for many agency owners and site operators who track their Google Search performance. While impression...
SEO Strategy
Agentic SEO: What Changes When an AI Agent Does the Work
The rise of AI in the SEO space has sparked excitement and concern alike among agency owners and in-house SEOs. Many professionals are intrigued by the ...